Ben Neidle, owner of Noise Fusion, joins the show for a chat about all things branding. He has a pretty impressive portfolio comprised of some of the biggest station in the UK and elsewhere in Europe. Detailed technical info is discussed, new products you may not know about yet, some of what is necessary in a good imaging voice and why 2 relatively smart guys could not figure out a simple time zone difference. Guess what…Ben does not use Pro Tools either. Guess what he does use????