Sometimes you just have a great chat with a great talent. Larry MacInnis has been at the center of some large scale creative. In fact if you are in Canada you’ve heard of CHUM-FM, of course. Or maybe specifically Toronto, you’ve heard the Al Palladini’s Pinetree Lincoln-Mercury spots? Experience, skill, wisdom, NO hyperbole, creativity and INTERESTING are some descriptors that came to mind when trying to describe Larry MacInnis. He started at a very young age and quickly stepped onto a path which led to CHUM-FM as their Creative Director and would hold that position for decades. He has such an incredible grasp onto the business of ‘creative’ and during this interview (not always the case) I felt very comfortable just sitting back and letting him roll. I learned a lot. I hope you do the same.
I can NOT stress enough that I hope you visit the show notes page found here: Larry MacInnis Show Notes – Video and Audio